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Syndicate
(noun) /sindikət/
A group of individuals or organizations working together to promote a common interest.
The next Sales Revolution will not be defined by a "digital transformation" that relies on A.I. to automate customer interactions. It will be defined by the choices of those who are willing to adapt to the changing environment and reimagining what's possible, while eliminating what no longer serves the collective need.
What is wrong with Modern Sales?
We know that most deals aren't won or lost on logical arguments. People make decisions emotionally. Being "known, liked, and trusted" will always be the strongest determining factor in getting a sale.
But almost all of the statistical analysis we use to analyze rep behavior are based on standardized cadences and arbitrary activity metrics.
Low performing reps are forced to follow the instruction of middle managers who aren't currently selling full time and may be years, or even decades removed from practical selling.
Meanwhile, top performing reps are outpacing their peers while following their own approach. Utilizing adaptive rapport, and behavioral psychology they are winning trust and closing business.
All of this is happening amidst expensive and cumbersome software systems that slow down productivity and empower higher ups to hide from the truth of unrealistic goals and shift blame to the individual performer, rather than address the systemic issues.
So what's the solution? To us, it's fairly obvious.
Simplify the Process
By standardizing commissions for each product or service, and not tying them to a complex quota and variable commission structure, we simplify the incentives and avoid creating distracting or conflicting motivations from the rep.
Outsource the Labor
We remove the pressures of middle management and organizational politics from the equation. The Sales Rep "represents" the brand, product, or service, but does not work for the company directly. This allows them to focus on assisting the potential customer.
Create a Meritocracy
Reps are allowed the freedom to choose their targets and their approach. Personal agency generates personal accountability and self selects for those who are selling the right product in the right way. Let the best be the best, and the rest can follow.
Unlock the Data
Rather than reports that are run to try and confirm a pre-determined narrative, we provide data transparency and open source analysis for an honest look at success and failure in an apples to apples environment. No more juking stats, just verifiable reputation scores.
We have solutions for you
FOR SALES REPS
Start your Journey
You can join The Syndicate Sales Platform today by filling out some basic information and getting scheduled to meet one of our founding partners for a discussion of your goals and an introduction to our process and systems
FOR COMPANIES
Let us get to work for you
Take a digital tour of our Platform and schedule yourself for a free consultation. We will explain how the system works and give you a chance to decide what make sense for your business. If you're not happy with your current process, then let us do what we know works.
What is the Syndicate Platform?
Founded in 2023 by a group of Sales professionals and their business colleagues as a collaborative project, this idea stretches back at least 10 years prior.
Born from the Happy Hour discussions of disgruntled reps and the real world experience of people who have operated on both sides of the management equation, the initial concept was more like a consulting philosophy than a disruptive startup.
The problem was well understood, but the viable solutions consisted of a smarter use of existing tools. Modifying org structures, realigning comp models, and optimizing process. These are great, but not groundbreaking, and are still just attempts at mitigating the symptoms of a problem, rather than addressing the underlying issues.
Significant change often requires severe solutions. Putting a cast on an infected limb isn't practical. Sometimes amputation becomes the most reasonable solution.
Cue the COVID pandemic and the remote work revolution.
Overnight, the issues we were looking to address got exponentially worse. Simultaneously, a whole series of additional challenges cropped up, which our solution was uniquely qualified to address. And then to top it off, the cultural resistance to change and the logistics of remote working, which were the primary barriers to industry adoption, essentially evaporated.
It was as if the entire industry had aligned itself to maximize the value of what The Platform was offering.
So we started building something new. Gathering input from leaders and colleagues. Bringing in new partners and recruiting top sales talent. We are ready to disrupt and reimagine sales as a calling not just a job.
